Campaign Builder

Build a tracking link and, if you like, save it against the website.

1. Enter a Campaign Name for your own reference.
2. Enter the Destination URL, the page the link should open.
3. Fill in the UTM fields:
   • UTM Source: where the link is placed, for example newsletter or facebook.
   • UTM Medium: the type of channel, for example email, social or cpc.
   • UTM Campaign: the campaign name as it should appear in reports, for example spring-sale.
   • UTM Content (optional): to tell two links in the same place apart, for example header-button.
   • UTM Term (optional): a keyword, mostly for paid search.
4. Add Notes if useful.

The Generated URL updates as you type. Copy it, or scan the QR Code with a phone camera to open the link. Save adds it to Saved Campaign Links, where it can be copied again or archived later. Visits through the link show in the Campaigns report under the values you entered.

Keep values lowercase and consistent. Email and email count as two different sources.