The report layout

Every report screen shares the same frame.

Sidebar (left). The pages for the website you are viewing: Dashboard, Traffic, Pages, Acquisition, Audience, Technology, Sessions, Events, Campaigns, Campaign Builder, SEO, Tracking Health and Tracking Code. Admins also see People and Branding at the bottom.

Header (top). The page title, the website's tracking state, and, when you can see more than one website, a website switcher. Choosing another site in the switcher reloads the current report for that site. Your name and email on the right open your profile; Log Out signs you out.

Period filter. Above each report, choose the date range: Today, Yesterday, 7 Days, 30 Days, 90 Days, This Month or Last Month. The period you pick follows you from report to report and is remembered on your device. The SEO reports use their own date handling, described in their section.

Tracking Health link. Each report header carries a shortcut to the Tracking Health page for the website in view.

Numbers are shown in short form once they are large, for example 1.2K or 3.4M.