Reference

Email statuses. Delivered, Sent, Open and Click are good; Bounce, Spam report, Dropped and Failed are problems; Deferred, Processed, Queued and Sending are in progress; Unsubscribe and Skipped are stops.

Merge tags. First Name, Last Name, Full Name, Email, Company, Job Title, Phone, Website, Address, City, State, Postal Code, Country, LinkedIn, Facebook, Instagram, Twitter, Industry.

Automatic link tagging. Every link in an outgoing email is tagged for analytics with the list, the campaign, the product or brand, and whether it was the primary email or a follow-up. Links that already carry tags keep them, and signature links are left alone.

What Mage Mailer does not do. There is no inbox or reply tracking; replies go to the Reply-To address and are read in your own mailbox. There is no test send, A/B testing, drag-and-drop block editor, segments, tags or custom fields, and no billing inside the app. Sending caps cannot be raised by hand; they follow the warm-up.