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Mage URL User Guide

Short links and custom domains, campaigns and the UTM builder, QR codes, click reports, and the admin pages for your team and settings.

Getting started

  1. 1 Roles Everything in Mage URL belongs to a workspace: your agency's links, campaigns, presets, reports and users. Each person has one role in each workspace they belong to. 1 min read
  2. 2 Signing in and invitations There is no sign-up page. People join a workspace by invitation from an Owner or Administrator. 3 min read
  3. 3 Getting around The menu runs down the left of every page: 1 min read

Links and campaigns

  1. 4 Dashboard The dashboard is the quick answer to "how are my links doing?" 2 min read
  2. 5 Creating a short link Click New link on the dashboard or the Links page. Only one field is required. 4 min read
  3. 6 Managing your links Links lists every link in the workspace. 4 min read
  4. 7 QR codes Every link has a QR code. It always encodes the short URL, never the destination, so every scan is counted and you can change where it goes later without reprinting. 1 min read
  5. 8 What visitors see When someone follows a working short link, they are sent straight to the destination. 2 min read
  6. 9 Link analytics Click a link's name or View stats to open its page. 1 min read
  7. 10 Campaigns A campaign groups links so you can report on them as one: a product launch, a client's spring promotion, a newsletter series. 2 min read
  8. 11 UTM Builder and presets UTM parameters are tags added to a destination URL so your analytics, and Mage URL's own reports, can tell where traffic came from. The UTM Builder (Owner, Administrator and Manager) builds them for y... 2 min read

Reporting

  1. 12 The Reporting Center Reports in the menu opens the Reporting Center, where you investigate traffic in depth. Everyone in the workspace can use it. 3 min read
  2. 13 Comparing links and campaigns The Compare tab puts two to five links or campaigns side by side. 1 min read
  3. 14 Saved reports and exports Save this report, on any Reporting Center view, saves the view and its filters under a name you choose. It does not save today's figures: opening it later recalculates everything from the clicks recor... 2 min read
  4. 15 PDF reports and monthly delivery Open Reports, then PDF reports & monthly delivery. Everyone can see and download finished reports; Owners, Administrators, Managers and Analysts can generate them and manage delivery. 3 min read
  5. 16 Understanding the numbers Mage URL is careful not to claim more than it knows. These are the terms used on every page. 2 min read

Account and admin

  1. 17 Your profile Click your name at the bottom of the menu. 1 min read
  2. 18 Users and invitations Users, in the Admin group (Owner and Administrator), manages who is in the workspace. 2 min read
  3. 19 Workspace settings Settings, in the Admin group (Owner and Administrator). 2 min read
  4. 20 Activity Activity, in the Admin group (Owner and Administrator), is the workspace's audit trail: who did what, and when. 1 min read
  5. 21 API and integrations API & Integrations (Owner and Administrator) issues tokens so other systems can create links and read analytics. 2 min read
  6. 22 Reference There is no permanent deletion of links or campaigns (archive instead), no renaming of a link's alias, no bulk editing or importing of links, no editing of a preset's values once saved (delete and sav... 3 min read