Section 22
3 min read
Reference
Roles and permissions
| Owner | Administrator | Manager | Analyst | Viewer | |
|---|---|---|---|---|---|
| View dashboard, links, campaigns, reports | Yes | Yes | Yes | Yes | Yes |
| Create, edit and archive links | Yes | Yes | Yes | ||
| Create and edit campaigns | Yes | Yes | Yes | ||
| UTM Builder and presets | Yes | Yes | Yes | ||
| Export CSV and Excel | Yes | Yes | Yes | Yes | |
| Generate PDFs, manage monthly delivery | Yes | Yes | Yes | Yes | |
| Users, Activity, Settings, API tokens | Yes | Yes | |||
| Share saved reports with the workspace | Yes | Yes | |||
| Make someone an Owner | Yes |
Statuses
| Item | Statuses |
|---|---|
| Link | Active, Scheduled, Disabled, Expired, Archived |
| Campaign | Draft, Active, Completed, Archived |
| PDF report | Queued, Generating, Ready, Failed, No longer available |
| Report email | Sending, Accepted by mail provider, Failed, Not sent |
Redirect types
| Type | Use |
|---|---|
| 302 Found (default) | Almost always. The destination can be changed and every visit is counted |
| 307 Temporary Redirect | A temporary redirect that keeps the request method |
| 301 Permanent Redirect | Rarely. Browsers cache it, so later destination changes and repeat visits may not register |
Limits shown in the app
- Custom alias: 3 to 64 letters, numbers, hyphens and underscores; some words are reserved.
- Destination URL:
httporhttps, up to 2,048 characters, no private network addresses. - Invitations expire after 14 days.
- API tokens can expire after 1 to 365 days, or never.
- Reporting Center ranges: up to 366 days.
- Compare: 2 to 5 items.
- Saved reports: up to 200 per person.
- Active links: depending on your plan; shown under Your plan in Settings.
Glossary
- Workspace. Your agency's account in Mage URL. People can belong to more than one.
- Alias. The part of a short link after the domain.
- Active link. A link with the Active or Scheduled status, which counts towards your allowance.
- Campaign. A named group of links reported on together.
- Preset. A saved source and medium pair for tagging links.
- UTM parameters.
utm_source,utm_medium,utm_campaign,utm_termandutm_contenttags on a URL.
What Mage URL does not do
There is no permanent deletion of links or campaigns (archive instead), no renaming of a link's alias, no bulk editing or importing of links, no editing of a preset's values once saved (delete and save it again), and no custom short domains: every link uses the shared short domain shown in front of the alias field. Link clicks are not conversion tracking: Mage URL records the click, not what happens on the destination page.