Comparing links and campaigns

The Compare tab puts two to five links or campaigns side by side.

Choosing what to compare

Pick Links or Campaigns, then tick two to five items in the list (use Filter the list to find them) and click Compare. You can also tick items in the Compare column on the Links and Campaigns tabs.

Line up by

• Same dates. Every item over the selected date range.
• Days since launch. Every item over a window of the same length starting on its own launch day: a link's creation date, or a campaign's start date. Useful for comparing this year's launch with last year's.

What you see

• Side by side. A table of human clicks, estimated unique visitors, automated and total requests, human share and top source for each item. The first item is the Baseline, and the others show their differences against it.
• Performance over time. One line per item.

Remove from comparison drops an item while keeping the others. All the usual filters still apply.