Section 9 1 min read

Link analytics

Click a link's name or View stats to open its page.

The short URL and status, the destination, Copy link, Open destination and Edit. Beside them are the QR code with PNG and SVG downloads, and the link's Created and Expires dates, Redirect type and Campaign.

Period

Choose Today, Yesterday, Last 7 days, Last 30 days, This month or Previous month. The dates covered are shown alongside. Export CSV (for roles that can export) downloads the link's daily figures for that period.

Figures

  • Human clicks. Requests identified as people.
  • Estimated unique visitors. An estimate, not a count of people.
  • Automated requests. Bots, crawlers and link scanners.
  • Total requests. Every redirect served, with the number unclassified when there are any.

Daily traffic charts requests per day, with Show as table for the numbers.

UTM performance pairs each source with its medium and shows human clicks and estimated unique visitors for each pair.

Breakdowns

Counting human clicks only: Devices, Browsers, Operating systems, Sources, Mediums, Referrers and Approximate location by country.

For filters, hour-of-day and day-of-week patterns, and comparisons, open the same link in the Reporting Center (Reports, then Links).

← Previous What visitors see Next → Campaigns