All documentation Mage Engage logo

Mage Engage User Guide

Brands and connected social accounts, AI-assisted content planning, the posting calendar, scheduling and publishing, and the admin settings.

Getting started

  1. 1 Roles Everyone on your Mage Engage account has one role. The person who owns the account is the Owner and can do everything. 1 min read
  2. 2 Signing in and adding your team When you buy Mage Engage through Press Mage, the account is created from your Press Mage portal. On the Mage Engage service card, enter the Owner name and Owner email (twice) and click Create the Mage... 2 min read
  3. 3 Getting around The left-hand panel holds everything. On small screens it hides behind the menu button at the top left. 3 min read
  4. 4 Brands A brand is one business, product line or client you post for. Each brand has its own knowledge, calendar, social connections and posting schedule. How many brands you can have depends on your plan. 2 min read
  5. 5 Connecting social accounts Mage Engage publishes straight to the brand's social accounts. Connect them under Brand → Publishing. Only the Owner and Administrators can connect, check or disconnect accounts; everyone can see what... 3 min read
  6. 6 Posting schedule The posting schedule is the set of times each week that the brand posts. When you schedule a post you can then choose Next available slot, which takes the earliest free slot. Set it up under Brand → S... 2 min read

Teaching Mage AI about your brand

  1. 7 Brand Profile and Voice The Brand Profile and Brand Voice are the main context Mage AI uses for the brand. Every field is optional, and more detail means more on-brand content. The Owner and Administrators can edit them. 2 min read
  2. 8 Refresh from website Refresh from website lets Mage AI read the brand's website and draft its profile, voice, colours, logo, products and services, audiences, content pillars and facts. Nothing is saved until you choose w... 2 min read
  3. 9 Facts, AI Guidance and Intelligence These three sections hold what Mage AI may say about the brand and how it should say it. Content Creators, Administrators and the Owner can edit them. 2 min read
  4. 10 Sources Brand → Sources is the brand's knowledge library: pages, documents and copy Mage AI can learn from beyond the profile fields. Only active sources marked AI may reference are used, and only the relevan... 1 min read
  5. 11 Products, services and audiences Brand → Products & Services lists what the brand sells. When you ask Mage AI to promote one, it receives that record's approved information. 2 min read
  6. 12 Content Pillars Content pillars are the recurring themes a brand posts about, such as Product Education. Mage Planner uses them to keep content varied and on strategy. Open Content Pillars in the sidebar. 1 min read
  7. 13 Content Intelligence Facts tell Mage AI what is true; Content Intelligence tells it how to write. Open Brand → Content Intelligence for an overview with the status of each part: 2 min read
  8. 14 Holidays Brand → Holidays chooses the holidays and observance days the brand can post about. They appear on the calendar, in Create with AI (Post for a holiday) and in Mage Planner, which only uses one where i... 1 min read
  9. 15 Blogs A blog profile tells Mage Engage how the brand writes long-form articles for one blog. Mage Planner plans articles for active blogs, and Add article can write to a blog's settings. Open Brand → Blogs.... 2 min read

Creating content

  1. 16 The content calendar Dashboard opens the Content Calendar for the active brand. Owners, Administrators and Content Creators also see Create with AI and Mage Planner buttons at the top. 2 min read
  2. 17 Creating a post Every post has master content and one platform variant per destination. The master holds the core message and the post's settings; each variant is the version that goes to one platform, edited on its... 3 min read
  3. 18 Create with AI Tell Mage AI what you want; it already knows the brand's voice, products, audiences and facts. Posts are always saved as Drafts for you to review. Mage AI never schedules or publishes anything. 2 min read
  4. 19 Custom images and Image Sets Mage AI can make an image for a post from reference pictures you choose. The image is added as the post's first picture. This option appears only when custom images are available, and only to people w... 2 min read
  5. 20 Platform variants Each post has one variant per destination: the text that goes to that Page, account or profile. Variants are edited on their own, so the LinkedIn version can be longer and more formal than the X versi... 2 min read
  6. 21 Media Library The Media Library holds the brand's images, video and documents (logos, product shots, campaign assets) ready to reuse across posts. Content Creators, Administrators and the Owner can upload. 1 min read
  7. 22 Campaigns A campaign is a dated push, such as a launch, a promotion or a season. Its posts appear on the brand calendar, and its page tracks how it is going. Content Creators, Administrators and the Owner can m... 2 min read
  8. 23 Mage Planner Mage Planner looks at the brand's products, pillars, campaigns, blogs and what it actually published, then proposes a balanced plan of what to post, where and when. You review and change the plan befo... 3 min read
  9. 24 Articles Articles holds the brand's long-form articles. Add one with Mage AI, for a blog or from scratch, or let Mage Planner write them from approved planned articles. You edit and approve them, publish them... 2 min read

Review and publishing

  1. 25 Review and approval Every post page has a Workflow and Approval panel. It shows where the post is (Draft, Submitted, Reviewed, Approved, Scheduled and Published, as numbered steps) and holds every workflow action in one... 2 min read
  2. 26 Scheduling and publishing When a scheduled post is due, Mage Engage publishes each of its platform variants to its destination. Only Publishers, Administrators and the Owner can schedule and publish. 2 min read
  3. 27 When publishing fails If a platform refuses a post, its variant is marked Failed with the reason, and everyone who can publish, plus the post's author, is notified. The dashboard shows Publishing needs attention with links... 2 min read
  4. 28 The Posts list Posts lists every post for the active brand with its thumbnail, title, scheduled time, destinations, campaign and status. Posts made by Mage AI are marked AI. 1 min read
  5. 29 Link tracking with Mage URL If your account uses Mage URL, Press Mage's link shortener, Mage Engage can shorten and track the links in your posts. When a post publishes, each link is swapped for a Mage URL short link carrying yo... 2 min read

Your account

  1. 30 Notifications and Activity Notifications appear inside Mage Engage. Owners and Administrators open them from Notifications in the Admin group; everyone else uses the bell next to their name. The unread count shows on both. 2 min read
  2. 31 AI Credits Everything Mage AI does uses Mage AI Credits. Each request reserves an estimate first and is then charged what it actually used, usually less. If a request fails, nothing is charged. 2 min read
  3. 32 Mage X Post Tokens Publishing to X needs Mage X Post Tokens, an add-on bought separately in the Press Mage portal. No plan includes them, they never pay for AI, and other platforms never use them. 2 min read
  4. 33 Your profile Click your name at the bottom of the sidebar to open Profile. 1 min read
  5. 34 Reference Brands, products, pillars, blogs, campaigns and planned items can have a content priority: Low, Normal, High or Campaign. It tells Mage Planner how much to favour each when it balances content. "Campa... 3 min read