Section 7
2 min read
Brand Profile and Voice
The Brand Profile and Brand Voice are the main context Mage AI uses for the brand. Every field is optional, and more detail means more on-brand content. The Owner and Administrators can edit them.
Brand Profile
Open Brand → Profile. Refresh from website at the top fills it in for you (see Refresh from website). The form is grouped:
- Identity. Legal or company name, tagline, founded year.
- Descriptions. Short (one or two sentences), medium (a short paragraph) and long (the full picture), so Mage AI can pick the right one for the space it has.
- Markets & contact. Primary market, geographic markets, contact email and phone, and the brand's Time zone.
- Web presence. Public URLs, one per line. Together with product and campaign URLs, these are the only links Mage AI may use in content.
- Company story.
- Visual identity. Brand colours as hex codes separated by commas, and a Logo (PNG, JPG, GIF or WebP, up to 2 MB). Tick Remove logo to take it off. More visual guidance lives in Visual Instructions (see Content Intelligence).
Click Save Profile.
Brand Voice
Open Brand → Voice. It describes how the brand sounds; AI content follows it.
- Tone & style. A free-text Tone (for example "Professional but approachable") and six selections:
| Setting | Options |
|---|---|
| Formality | Casual, Conversational, Balanced, Formal |
| Technical level | Beginner, Moderate, Advanced, Expert |
| Humour level | None, Light, Moderate, Playful |
| Energy level | Calm, Balanced, Energetic, High |
| First-person preference | Use "we", Use "I", Use the brand name, Third person only |
| Emoji policy | Do not use emojis, Sparingly, Moderate, Liberal |
- Words & phrases. Preferred terminology, terms to avoid, phrases to use and phrases to avoid, one per line.
- Formatting. Hashtag style, CTA style, capitalisation and formatting preferences.
- Examples & extra instructions. Paste writing examples that sound exactly right, and any additional instructions.
Click Save Voice.