Content Pillars

Content pillars are the recurring themes a brand posts about, such as Product Education. Mage Planner uses them to keep content varied and on strategy. Open Content Pillars in the sidebar.

New Pillar asks for:

• Pillar name, Description and Recommended frequency (for example Weekly).
• Priority (0 to 1000) and Content priority for Mage Planner.
• Instructions: what content in this pillar should accomplish. When editing a pillar, AI help offers Suggest, Improve and Make shorter. The suggestion appears below; click Use this to put it in the box. It uses AI Credits, and nothing changes until you save.
• Default template. The structure Mage AI uses for this pillar unless another is chosen.
• Associated products / services and Associated audiences.

Untick Active to pause a pillar. Delete removes it.

To start quickly, Brand → Content Intelligence can add five recommended pillars and six templates for you (see the next section).