Section 34
3 min read
Reference
Post statuses
| Status | Meaning |
|---|---|
| Idea | A rough idea, not yet a draft |
| Draft | Being written. All AI-written posts start here |
| Needs Review | Submitted, waiting for a reviewer |
| Approved | Approved, not yet scheduled |
| Scheduled | On the schedule; publishes when due |
| Publishing | Being sent to the platforms |
| Published | Every platform posted |
| Partially Published | Some platforms posted, others did not |
| Failed | Publishing failed |
| Cancelled | Will not be published |
| Abandoned | Every platform was abandoned or cancelled, and none posted |
Platform variant statuses
| Status | Meaning |
|---|---|
| Pending | Waiting to publish; can be edited |
| Publishing | Being sent; can no longer be edited |
| Published | Live on the platform |
| Failed | The platform refused it; retry, cancel or abandon |
| Cancelled | Will not be published to this platform |
| Abandoned | Failed, and the team decided not to retry |
Other statuses
| Item | Statuses |
|---|---|
| Campaign | Draft, Active, Paused, Completed, Archived |
| Article | Writing…, Not written, Draft, Approved, Published, Archived |
| Mage Planner plan | Planning…, Ready, Needs attention, Draft |
| Planned item | Planned, Approved, Rejected, Writing…, Content written, Writing failed |
| Fact or Intelligence item | Approved, Pending review, Rejected |
| Social connection | Connected, Needs attention, Needs reconnecting |
Content priority
Brands, products, pillars, blogs, campaigns and planned items can have a content priority: Low, Normal, High or Campaign. It tells Mage Planner how much to favour each when it balances content. "Campaign" is for short pushes.
File limits
| What | Accepted |
|---|---|
| Media Library images | JPG, PNG, GIF, WebP, up to 10 MB |
| Media Library video and documents | MP4, MOV, WebM or PDF, up to 25 MB |
| Brand logo | PNG, JPG, GIF or WebP, up to 2 MB |
| Brand Source files | PDF, Word, ODT, RTF, text, Markdown, HTML or CSV, up to 20 MB |
Glossary
- Brand. One business, product line or client you post for. The active brand scopes what you see.
- Division. An optional group of brands.
- Master content. A post's core message and settings, shared by all its platforms.
- Platform variant. The version of a post for one destination, edited on its own.
- Destination. A connected Facebook Page, Instagram account, LinkedIn Page or profile, X account or Bluesky account.
- Posting slot. A weekly time in the brand's posting schedule; each holds one post.
- Content pillar. A recurring theme the brand posts about.
- Content template. The structure of a piece, such as Problem → Solution → CTA.
- Fact. A claim Mage AI may state as true, once approved.
- AI Guidance. An instruction about how to write, never stated as fact.
- Intelligence. Background knowledge about the brand, such as positioning, FAQs and proof points.
- Source. A page, document or text Mage AI can learn from.
- Blog profile. How the brand writes for one blog.
- Plan. A Mage Planner proposal of what to publish, where and when.
- Article. A long-form piece for a blog, written in Markdown and published by you.
- Image Set. A saved group of reference pictures for custom images.
- Mage AI Credits. What Mage AI work is paid for with.
- Mage X Post Tokens. A separate add-on balance that pays only for posts to X.
- Mage URL. Press Mage's link shortener, used for link tracking.
What Mage Engage does not do
Posts and brands cannot be deleted; cancel a post or mark a brand inactive instead. Articles are not published to your blog for you: export them and mark them as published. Published posts cannot be edited or removed from the platforms from inside Mage Engage. Mage AI never schedules or publishes anything on its own; everything it writes arrives as a draft for you to review.